Surrounding Buyers In-Market: How to Generate Intent-Driven Leads

With the rise of account-based marketing comes a whole new plethora of technology vendors.

Companies like 6sense use artificial intelligence to provide B2B sales and marketing teams with visibility into which leads/accounts are actively in-market (Ex. conducting research online) for products and services like yours.

For companies with large marketing budgets, this is certainly an amazing option for building a pipeline of qualified prospects. But, what about companies who don’t have a budget for technology like this or are simply not this mature?

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How to Acquire Fortune 500 Users / Leads with Facebook Ads

Wow – I’ve spent a lot of time using Facebook, LinkedIn and Twitter ads over the last 5 years. Most of my paid advertising efforts have been focused on attracting and converting enterprise leads including fortune 2,000 and similar fast-growing companies.

Although the title with fortune 500 is much sexier! This post is about my experience attracting and converting high-quality business leads (B2B) and users (B2C2B) using Facebook’s advertising platform.

Using the strategies outlined below, we’ve managed to acquire decision makers from companies like LinkedIn, Salesforce, Adobe, HP, Apple, Berkshire Hathaway, Microsoft and many others. Acquisition cost varies by the target audience, however, I’ve found Facebook to come in at 100-150% lower than LinkedIn ads when done properly.

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