Wow – I’ve spent a lot of time using Facebook, LinkedIn and Twitter ads over the last 5 years. Most of my paid advertising efforts have been focused on attracting and converting enterprise leads including fortune 2,000 and similar fast-growing companies.
Although the title with fortune 500 is much sexier! This post is about my experience attracting and converting high-quality business leads (B2B) and users (B2C2B) using Facebook’s advertising platform.
Using the strategies outlined below, we’ve managed to acquire decision makers from companies like LinkedIn, Salesforce, Adobe, HP, Apple, Berkshire Hathaway, Microsoft and many others. Acquisition cost varies by the target audience, however, I’ve found Facebook to come in at 100-150% lower than LinkedIn ads when done properly.