Surrounding Buyers In-Market: How to Generate Intent-Driven Leads

With the rise of account-based marketing comes a whole new plethora of technology vendors.

Companies like 6sense use artificial intelligence to provide B2B sales and marketing teams with visibility into which leads/accounts are actively in-market (Ex. conducting research online) for products and services like yours.

For companies with large marketing budgets, this is certainly an amazing¬†option for building a pipeline of qualified prospects. But, what about companies who don’t have a budget for technology like this or are simply not this mature?

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