With the rise of account-based marketing comes a whole new plethora of technology vendors.
Companies like 6sense use artificial intelligence to provide B2B sales and marketing teams with visibility into which leads/accounts are actively in-market (Ex. conducting research online) for products and services like yours.
For companies with large marketing budgets, this is certainly an amazing option for building a pipeline of qualified prospects. But, what about companies who don’t have a budget for technology like this or are simply not this mature?